So often we speak to business’s who thought that because they had a new website designed, the traffic would naturally come. Unfortunately it does not work like that.
A website needs an online marketing plan if it is going to be found. A start is with web optimisation.
Website search optimisation is about increasing the visibility of your website in the search engines (e.g. Google) by enabling your website to appear higher in the search results when people look for your products or services.
The higher and more frequently a website result shows up in the list in results, the more website traffic, generated sales and enquiries for your business.
Are your competitors business’s getting more enquiries and sales from the web than you?
If so, your business needs a web marketing strategy with search engine optimisation – the most cost effective option of online advertising that delivers the highest return on investment long term.
We can turn your static or poor-performing website around, improving your presence on Google and generating more website visitors, potential customers and leads.
Contact us today to improve your online generated leads for your business.
Search Engine Optimisation
If your site is brand new, it may be indexed and found for some key words within a few weeks and in local searches – but it can take up to six months at least to rank well for very competitive key phrases and to see real impact.
To rank well for your site requires patience and sustained effort. Playing the long game to achieve lasting success is ultimately the best strategy!
10 basic techniques of site optimisation to consider include:
Keyword research and consultation
Content review and development
Analyse of present rankings
Meta tag creation and optimisation and performance testing
Analysis of possible search engine spider obstructions
Browser compatibility issues
Review of competitors sites
Website link analysis
Search engine/directory submission
Check out some more optimisation tips to consider.
How competitive are your keywords? Have you got great informative content? What strategies are your competitors using? How long has their site been around? How regular are your content updates? Does your site have validated code and is it cross browser compatible?
Sound confusing? Contact us to find out about web optimisation today.
We are here to promote your business online.