There are numerous ways for small businesses to fine tune their website for maximum potential. Your visitors need a reason to return again and again and create the necessary “call to action”, whether that is to buy, join, hire your services or book a room.
The proven way to do that is to offer fresh content often. Here are 5 ways to get your visitors to love your site.
- Offer printable discounts and coupons, including and a discount or freebie for referrals.
- Have small tips and hints and answers to common questions on your site that you update regularly – this also has the advantage of showing you to be the expert in your field that you are! Start a blog.
- Of course content is the important factor, but make sure you add images – let people understand your business through visual. Add a video to your site or podcast and create a visitor interactive site.
- Everyone loves to win something. Have a weekly or monthly draw or competition for a free service or discount. Make registering for the contest online. This is a great way to get them to visit your site and obtain opt in emails for future promotions
- So many businesses hide behind their websites. Give your site a personal feel. Professional and personal really do go hand in hand. An “about” page is vital – show your visitors who you are and instantly become someone they can relate to. Create confidence and trust.
Whether you create the fresh content yourself with a blog/content management system or get a web designer to look after it, it’s vitally important that small businesses freshen their website with new content monthly, or if possible, weekly to keep potential customers coming back.
Involve your website visitors – customer attention will establish a connection between you both and imprint your presence online.