If your business isn’t on the web, or your website is not search engine optimised for local area searches – chances are, you are missing out on a fantastic marketing source for potential customers and clients.
As the web continues to influence our everyday lives, consumer habits are changing and the internet is increasingly becoming the medium for searches to find information, products and services in your local area.
A recent example was a colleague of mine, flying to Melbourne for a family holiday.
Discovering the children’s buggy had a puncture as they were leaving, a quick local search for ‘puncture repairs’ in the area they were going to be staying was googled.
The business they chose had an easily identified physical address, was close to where they were staying, and clearly stated on the website a solution to the problem being searched for.
Puncture repaired – profit for the small business.
Then there was the company that secured a new client as the result of his local online search because their website portrayed the company’s approachability and competence the potential client was looking for…
A website found in a local area search for their key words created the sale for this small business and a new client for the company.
Does your small business have a website and is it optimised for your local area search?
Whether the call to action on a website is to buy a product, visit the business or to give information such as opening hours, physical address, prices and images – your small business will benefit from local area marketing on the internet.