Content is why people visit your website - without informative, interesting content, a website won’t achieve success.
What about graphics then? Are they important in the design process of a successful website?
Graphics are an important part of the online promotion of your small business - more so now with the availability of broadband, increased speeds and a multimedia and interactive focused web.
To be effective images need to balance out text and be related to your reader’s search for knowledge or products - after all that is why they are on your website - entice your web visitor to stay and read the rest of your page!
Avoid graphics in the context of flashing banners, annoying animations and antagonising colour scheme design and those that slow down the loading time of your page as these are excellent methods to send your web visitor diving for the back button.
Create a feel for your visitor as to what type of small business you run with an image. Professional, upmarket or funky - place an image of your workplace and products/services online and increase enquiries and generate sales for your business!
Success of your online promotion for your business will be influenced by the type and quality of graphics you use as well. Web visitors will judge your business by the appearance of your website - if it screams amateurish, don’t hold your breath for lead generation or sales.
Use high quality, optimised graphics for a professional look or hire a graphic designer as a long term investment for your online business success.
Graphics evoke emotion and emotion sells. Optimised, well thought out images that are connected to great content/products or display the definition of your services, will attract the attention of your web visitors and encourage a call to action and return visits.
